ABOUTROUND
ABOUT ROUND
ROUND is the official name and brand of the ASEAN - Korea Music Festival project.
The program is intended to promote exchanges between Korea and ASEAN countries by utilizing popular music.
ROUND stands for 'equal ASEAN countries and Korea' and will provide an opportunity for us to get closer in music.
We hope to connect the hearts and minds of music lovers with the emotions, joy, memories and everything that can be delivered through music. And hope that people who are alienated from borders, language, culture, and customs will reconnect again, recognize and understand, and look closer to each other equally as music fans.
ROUND BRAND STORY
As shaping a circle and initial of "R" from "ROUND" which is the official Title for 'ASEAN - Korea Music Festival' project, and combining one for all, it symbolizes that ASEAN and Korea unite as one.
Shape of the capital letter "R" is motivated by connecting ASEAN countries’ geographical location, and presents one-united ASEAN as illustrating one and only visual object. In addition, by expressing Korea in a circle shape and including it in the logo, it has made it clear as the music festival will uniting ASEAN and Korea more closer.
Symbol’s main color could be changed depending on the identity of the festival every year. Ultimately, by making use of all ASEAN countries’ color in neutral by ROUND, it provides the chance for everyone to become equal.
ROUND IN IN THE PARTNERSHIP WITH ASEAN:
The Association of Southeast Asian Nations, or ASEAN, was established on 8 August 1967 in Bangkok, Thailand, with the signing of the ASEAN Declaration (Bangkok Declaration) by the Founding Fathers of ASEAN, namely Indonesia, Malaysia, Philippines, Singapore and Thailand.
Brunei Darussalam then joined on 7 January 1984, Viet Nam on 28 July 1995, Lao PDR and Myanmar on 23 July 1997, and Cambodia on 30 April 1999, making up what is today the ten Member States of ASEAN.